Billboard

 

Think big. This was an advert produced for a roadside billboard, meaning the artwork needed to be eye catching and snappy, as well as huge! A play on the well known phrase ‘the grass isn’t always greener’ was used for this landscaping company and included a bright picture of flowing grass gradients to accompany the bold headline. The rest of the information on the design was kept to a minimum for ease of reading quickly when passing.

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